Wealth creation through financial education.

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Almost half of Americans have yet to set up a retirement savings account.

According to the Federal Reserve's 2022 Survey of Consumer Finances, 46% of US families do not hold a retirement account (e.g. IRA or 401k).

Thinking about personal finances makes 63% of Americans feel anxious.

According to Finra's 2024 report on Financial Capability, those responding to feeling financial anxiety have risen from 53% in 2018 to 63% in 2024.

In financial literacy exams, adults got over 50% of questions incorrect.

In a 2025 annual report released by the TIAA Institute and the Global Financial Literacy Excellence Center (GFLEC) at Stanford University, it was found that on a literacy exam, adults got 51% of questions wrong. It was even more dire for Gen-Z who got 62% incorrect.

Low financial literacy links to poor financial well-being

According to the 2025 TIAA Institute-GFLEC Personal Finance Index Report, adults who got less than 25% of questions right were 2x as likely to be debt-constrained and 5x more likely to lack emergency savings.


Only 25% of 18-29 year olds feel strongly confident in their financial knowledge

Source: TIAA Institute-GFLEC Personal Finance Index Report (2025)

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